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Fragrance brands accelerate digital to address shifts in customer behavior

Fragrance brands accelerate digital to address shifts in customer behavior

Within beauty, fragrance is a category that is undergoing some of the biggest shifts. Historically, brands have been slow to adopt robust e-commerce strategies because smelling product in-person is crucial to driving conversion. Now, brands are retooling their e-commerce strategies to adjust to the current shopping climate and the […]

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