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Candy Boxes Are Not Just Squares or Hearts
Image by franklynhalstead
Candy is generally given as a treat or a gift. There are many good reasons for #candy #packaging to also be a part of the fun.
The marketplace for candy is large and the competition is huge. To stand out from the competition, candy boxes need to have something special about them. That is motivation for creative packaging. Fortunately candy does not have to be kept at a certain temperature range, but is shelf stable. That allows for more fun options in packaging. Since children are the largest candy market, the packaging does not have to convey any kind of a health message but can be colorful, impulsive and fun.
Candy packaging can have unique features but all will have labels. Labels can be incorporated into the design of the boxes, tins or tubes that candy comes in. The labels may also be discreetly placed on the side or back in order to not interfere with the design.
Square or rectangular boxes are the easiest to ship, or include in a gift. These packages can rely on innovative color, such as bright graduated shades. Other very practical packaging can include tins to keep when the treat has been eaten or shared. Tins protect the candy inside when being transported.
Cellophane cut outs and clear plastic boxes let the consumer really see what is being purchased. Acrylic boxes are about as durable as tins, yet allow the visible goodies to entice the buyer. Cute ideas to sell candies would be to have characters or people printed on the outside, with clear cellophane mouths or tummies with the colorful goodies seen inside. What an enticement to eat some now!
When shopping for a candy gift for an older recipient, elegance may be the best choice. High end candies packaged in parchment bags, with just a hint of color enhance the contents without fully revealing it. For a candy gift such as this, a nice ribbon to help secure the opening and a fancy label will add the finishing touches.
Practicality is another consideration for packaging candy and #sweet #treats. Candy can be foil wrapped bars which are easy to carry. Colors on the outside of the bars reveal the contents with a glance. When you purchase one of these you know what you have. You can also find miniature assortments of favorite larger bars.
Some candies come in convenient sized boxes not much bigger than a cell phone. The labels become the drawing board to stand out from the crowd, explain the contents and bring a smile to the face of the person who eats it. These smaller packages will fit in pockets, purses and backpacks with ease. Portability is the key as they will not let the contents get crushed and they can hold a lot of candy.
Traditional square candy boxes with minimal design that are bright, happy colors with simple graphics add to the fun of sweet treats as gifts. Practical functions such as paper dividers can keep flavors separate in larger containers and also allow tube candies to be dispensed one at a time.
The candy market would not feel complete without seasonal or specific wrapping, though. Heart shaped boxes and themed boxes are eye catching fun ways to compete in the market for sweet treats and gifts.
Olympic Sculpture Park (Seattle, Washington)
Image by @CarShowShooter
The Olympic Sculpture Park is a public park in Seattle, Washington that opened on January 20, 2007. The park consists of a 9-acre outdoor sculpture museum and beach. The park’s lead designer was Weiss/Manfredi Architects, who collaborated with Charles Anderson Landscape Architecture, Magnusson Klemencic Associates and other consultants. It is situated at the northern end of the Seattle seawall and the southern end of Myrtle Edwards Park. The former industrial site was occupied by the oil and gas corporation Unocal until the 1970s and subsequently became a contaminated brownfield before the Seattle Art Museum, which operates the park, proposed to transform the area into one of the only green spaces in Downtown Seattle.
As a free-admission public outdoor sculpture park with both permanent and visiting installations, it is a unique institution in the United States. The idea of creating a park for large, contemporary sculpture in Seattle grew from a discussion in 1996 between Seattle Art Museum director (and wife of William Gates Sr.) Mimi Gardner Gates and Martha Wyckoff while stranded on a fly fishing trip in Mongolia due to a helicopter crash. Wykoff, being a trustee of the Trust for Public Land, soon after began an effort to identify possible locations for the park.
A million gift from Mary and Jon Shirley (former COO of Microsoft and Chairman of the Seattle Art Museum Board of Directors) established them as foundational donors. As part of constructing the sculpture park, 5.7 million dollars were spent transforming 1,000 feet of the seawall and underwater shoreline inside Myrtle Edwards park. A three level underwater slope was built with 50,000 tonnes of riprap. The first level of the slope is large rocks to break up waves. The second is a flat "bench" level to recreate an intertidal zone. The lower level is covered with smaller rocks designed to attract sealife and large kelp. It is hoped that this recreated strand will help revitalise juvenile salmon from the Duwamish River and serve as a test for future efforts.
Maintenance of the sculptures has been an ongoing issue. The environment near a large salt water body has been corrosive to pieces like Bunyon’s Chess, made primarily of exposed wood and metal. Tall painted pieces such as Eagle need to be watched for damage from birds and their waste. Maintenance of these large structures is expensive, requiring scaffolding or boom lifts. The paint on Eagle is also damaged by grass clippings near the base of its installation, requiring the gardeners to use scissors instead of a lawn mower near the sculpture.